z•aa dress up studio - St. Petersburg, Florida

Sara Cygan

Let me start by saying I just moved to Tampa from the Northeast. I wanted to check out St Petersburg and stumbled upon this little gem of a woman’s boutique. What I found was a friendly welcoming owner and staff. They clearly curate a very unique but high quality selection of goods. Liza and Juliana were absolutely wonderful and helpful- not pushy. I was only window shopping for ideas to update my boring wardrobe- and I walked out with 5 pairs of great (and comfortable) shoes (which I NEVER do mind you) that I am now obsessed with! While checking out - I was interested in some of the gorgeous jewelry pieces they carry and one Brand in particular I really loved, Liza explained she has a direct relationship/ friendship with this designer so there are options to variations of that jewelry that can be catered to your taste if they are able. Thank you ladies for a great shopping experience. Unique, high quality, HIGHLY RECOMMEND if you want to get away from mainstream styles!!

Alexandra Simpson

I set off with an iced coffee to explore somewhere new, and I looked no further than z•aa—what a delightful experience!! I was welcomed with the charming question, “Do you have time to play dress up with us,” and a giggly “yes” in response turned into such a fun time with the nicest team who felt like long lost girlfriends. As someone who is comfortable in athleisure and arguably lost in the fashion world, this personalized shopping experience was incredibly soothing to me. Never once did I feel pressured, poorly persuaded, nor uncomfortable. They quickly learned by body type and preferences, but also brought me pieces I wouldn’t have naturally chosen for myself that looked great. With each piece they shared multiple ways I could style it, and they asked what I had at home so they could help me piece together my wardrobe. They sent me pictures and gave me so many ideas for outfits with their pieces and items I can find elsewhere—it truly felt like I had my own personal shoppers! They said their mission is to help women feel confident and beautiful inside and out, and they’re practicing what they preach. I can’t wait to go back for more. Thanks again!!!

Holly Musgrove

As soon as I walked in the door I was greeted by everyone! The vibe is friendly and fun! The clothing and accessories were amazing and are consistent with the store’s atmosphere. Lisa was great and helped my style my existing outfit and brought it up a notch! I’ll be going back to have her style some more things for me soon!

Juliana Bello

In a world filled with impersonal shopping experiences, Z•aa stands out as a beacon of what a boutique should be. It’s not just a place to shop, it’s a place to discover, connect and be inspired. The product range at Z•aa is not thing short of extraordinary. Each piece looks to be carefully selected, ensuring the highest quality and unique design. Whether you’re looking for a statement piece to elevate your wardrobe or a thoughtful gift for a loved one, you’re bound to find something special here. The Dress up studio features many items from different countries and artisans, which adds a lovely, personal touch to the collection. Furthermore what truly sets Z•aa dress up Studio apart however, is its exceptional team. The staff starting for the owners Liza and Drew is not only knowledgeable and attentive but also genuinely passionate about their attention, make feel everybody important, confident and pushing them with love to go out of their confort zone and explain every detail of their products. They took the time to understand the people tastes and preferences, offering personalized recommendations that felt bespoke and tailored. Their enthusiasm is infectious, making the experience both delightful and memorable. I’ve been Z•aa’d since day one.

Cassandra Dean

I had the most amazing experience here! The wonderful ladies helped me pick out the perfect dress for my office Christmas party. They were so kind, patient, and truly seemed to care about helping me feel confident. They didn’t stop at just the dress—they went above and beyond to help me accessorize my wardrobe as well. I highly recommend this boutique for anyone looking for personalized and friendly service!

Heaven Taylor-Wynn

The most fabulous boutique in Downtown St. Pete with unique pieces you probably won't find anywhere else. I bought a pair of super cute gold platform sandals last week ahead of a gala I attended over the weekend. More than anything, Liza provides a top tier shopping experience. Whether you just want to stop in and try some things on or schedule a styling appointment, you're bound to have a positive experience.

She doesn't pressure you to buy but will make some amazing recommendations for pieces to match whatever occasion you're shopping for. Another important thing...if you see something you like, get it while you can because they're always getting in new stuff.

Carolyn Hoke

The Z.aa ladies are simply the best! They have so many beautiful, unique pieces in the store and they help you learn how to style everything you try on. I purchased a few items today that I would have never tried on myself, but they are my now my new favorites. You walk out feeling like a million dollars! This place is a must if you are in downtown St. Pete!

Anoosha Baladi

I wish I could leave 10 stars. The couple times I left zaa dress up studio I felt my most confident self and could not wait to wear my new outfit to my event! Impeccable experience where the two women are working with you and pulling many gorgeous pieces to see what you’re feeling. Then pair you up with the most fabulous and comfortable heels and jewelry to complement the already stunning dress. Their pieces are so unique and I love how they change every week. Every time I am wearing anything from zaa I get so many complements. My favorite store. Cannot wait to come back ?